The goal was the rebranding of Woodruff Park located in Downtown Atlanta and create a design that ids modern and smart. The assignment was to create an environment in a way that will bring attention and bring traffic and pedestrians while creating a well flushed out consistent design. I did this through observation of the environment and human behavior, and problem identification. To make the environment more modern and a way to brand it as a place located in Atlanta, I looked at the space and chose to use vibrant colors and incorporate technology into the park. I also made everything solar powered; this includes tables, seats, way-finding, signage and entrances to the park. This was a means to make everything as cost effective as possible for the city of Atlanta. The logo was then translated into patterns to create the brand of the park.
Branding & environmental design
Manual
Process Book
