A leveraged pop culture campaign that was intended to achieve the brands marketing objectives in an advertising campaign. This is a 5x5 package that opens up in a really cool way! It uses the lovable character Groot (from Guardians of the Galaxy) to leverage a service for the company "The Familytree Garden Center" to sell tree seeds to kids ranging from 8-16 years of age. This was executed through research and strategy to achieve the overall fundamental objective. The kit is meant to help promote sustainability for kids. This was a fun way to integrate technology and nature. Each package would contain its own tree seed(s) (Groot Seed) that the child must take care of like a Tamagotchi pet!
The App
Detailed Description
